Foundry 852. A new branding for HK's creative community.
To spark interest in Foundry 852 - A WPP Campus, I collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space to Create' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colourful illustrations that reflected the meaning of each headline. We also created digital animations of the illustrations, including an interactive installation where the Chinese characters would respond to the movements of people in the new campus in real-time.
The posters are included in the permanent collection of the POSTER HOUSE, the first museum in the United States dedicated exclusively to the art and the history of posters.
Designers: Daniel Brokstad, Edu Torres, Mark Bohle, Gianluca Crudele, Fabian Fohrer, Nam Huynh, Raffael Kormann, Charlene Man. Sound Design: Yiannis Loukos
(Produced in 2020)