For Valentine’s Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data. Introducing ‘The Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw. (Campaign produced in 2020)
