Depression amongst Hong Kong youth is on the rise – even though on social media these same people may appear ‘happy’. So, for The Samaritans 24-hour suicide hotline we created outdoor posters to let people know there was someone there to listen. Each illustration was crafted out of embroidery using 1.2 million threads. On one side, the posters featured a typical selfie. The other side showed the same image in reverse, with loose threads unravelling off it, representing the real ‘hidden’ depressed side of our subjects – plus the number to call for help. (Produced in 2018)