The first ever global brand platform for Sprite – 'Heat Happens' is an acknowledgement that physical, emotional and mental heat is inevitable in our daily lives. Although there’s nothing you can do to avoid ‘heat’, what you can do is not lose your cool. We brought this to life as humorous films and bite-sized social content showcasing different ‘heated’ situations and dramatizing how they can escalate quickly – Sprite helping everyone stay cool.
We developed a disruptive media plan that used targeted ‘heatmapping’ to identify triggers, landing our key message at the most heated moments. Surge prices on Uber, annoying pre-rolls, and heated Twitter feuds all became stages for our brand, and intervention points where we incentivised people to stay cool with Sprite.
CREDITS
OpenX from WPP
Reed Collins – CCO (Ogilvy APAC), Matt Nisbet – ECD (Ogilvy HK), Ariel Chiesa – ECD (Santo Buenos Aires), Richard Sorensen – CD (Ogilvy HK), Michele Salati – CD (Ogilvy HK), Ollie Davis – ACD (Ogilvy HK), Soenar Santoso – ACD (Ogilvy HK) , Stratos Efstathiou – ACD (Ogilvy HK), Adrienne Andaya – SAD (Ogilvy HK), Alexandra Colgan – SCW (Ogilvy HK), Tim MacLehose – Global Client Lead (WPP), Ngoni Gudo – Program Director (WPP) Javier Campopiano – CCO (Grey Global), Arvind Srivastava – CSO (Ogilvy APAC), Eric Lai – Head of TV (Ogilvy SH), Jessie Lai – Producer (Ogilvy SH), Katherine Zhang – Senior account director (Ogilvy SH), Lily Li – Project Director (Ogilvy SH), Lili Guo – Senior Project Manager (Ogilvy SH), Antony Hung – GAD (Ogilvy HK)
Production Company: Sweetshop, Director: Damien Shatford, Executive Chairman: Paul Prince, Global Director of Production: Fiona King, Managing Director / Executive Producer: Laura Geagea, Producer: Katie Kempe, Director of Photography: James Brown, Production Manager: Monique Maree Tourelle, Casting Producer: Guy Campbell, Director Assistant: Scott James White, Production Designer: Michael Iacano, Offline Editor: Luke Haigh, Editor Assistant: Hayden James Weal, Bidding Producer / Post Producer: Stu Giles, Post Producer: Thiti Wongtikul (Fai), Office Manager: Montakarn Kawkome (Ann), Accounting Manager: Nuanlaor Rattanawattanathorn (Kimmy), Post Production: Heckler, Singapore, Managing Director: Richard Mayo-Smith, Executive Producer: Vanessa Thomas, VFX Supervisor: Cody Amos, Fernando Canevaro, Colourist: Billy Wychgel, Online Artist: Fernando Canevaro, Patrick Firmansyah, Sebastien Gombeaud-Saintonge, Keith Seah, Kitson Ong, Abi Santos, Brad Wood, Azreena Ahmad, Music Production, Sound Design & Audio Post: MassiveMusic