Every year 100 Million girls are missing. They're neglected, aborted, murdered. Simply because they are girls. To aid Unicef in raising awareness of this injustice I developed an idea in order to demonstrate the gravity of this issue and ultimately raise funds. According to Googletrends the names of female celebrities register as one of the highest Google searches. So we developed a set of unique Google ads, running on the day of human rights, which popped up whenever a specific popular female celebrity name was searched for. As an example, the copy on a banner read: "Your search - Beyonce - generated no search results. If she were born somewhere else, she may no longer exist. In some countries girls are murdered just because they're girls. Help Unicef fight this injustice.” The ads led directly to a microsite where the user could donate to specific Unicef projects that target abuse against girls. More than 5.200.000 people visited the webpage. The visitors were converted to donators at a rate of 5%, which means that 260.000 new donators started supporting Unicef. (Produced in 2014)